2022 Kia Soul Jalopnik

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I abhorrence to be the one to breach the bad account to you, automakers, but not every car needs to attending tough.

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I know, I know. You appetite bodies to feel air-conditioned abaft the wheel. You appetite them to be empowered. You appetite them to feel like they can booty on the world. I get it. That’s fine. That’s aloof dandy. But not every car is activity to do that. Not every car is a asperous off-road SUV. Not every agent is a able barter you can use to booty several bags of shit. You don’t accept to accomplish it assume like that’s their purpose.

Let’s allocution about the Ford EcoSport Active, advised for a European market. This CUV is advised for—as the name suggests—an “active” lifestyle, acceptation that it can action both aural the burghal ambience and out on the trail. But it’s not absolutely a boxy car. This isn’t, like, the apparatus you’re demography for a weekend of adamantine off-roading. You’re not carriage bits with the Ford EcoSport Active. And yet so abounding of its columnist photos are of it canoeing through some apocalyptic attractive woods—a little atom of beautiful in the greater, angry landscape.

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Now, here’s addition acceptable one. A photo of the accessible 2021 Honda Odyssey. I’ll admit, Honda does apperceive its audience. This is a apparatus for soccer moms and growing families. This is acumen personified. This is not a car you buy because of its looks or its able capabilities. You’re affairs it to carriage The Kids. And there are affluence of photos that abduction that aesthetic, with Honda business the Odyssey in advanced of playgrounds or comfortable-looking burghal homes.

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I cannot, however, see this as actuality the agent you’d booty to the acreage or the blueblood horse ranch. It’s not the car you’re demography out for a night on the town. Why? Because this is not a boxy car. But Honda has befuddled in those little account aloof in case.

Here’s addition abundant example: smart. Is anyone affairs a acute car because they appetite to arise to be Hot Shit? Is this a car that lends itself to the actualization of speed? I absolutely cannot say that it is. And yet: there it is. The Boxy Aesthetic.

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That’s not a advise adjoin any of these makes and models—some cartage aloof aren’t declared to be tough. That’s fine! That’s okay! Bodies do absolutely like to see pictures that appearance the functionality of their cars, but in the case of, say, a minivan, that comes added in the anatomy of “I can fit my car seats in here” than “this agent can booty me on the trail.” If association appetite a family-friendly car that can do that for ‘em, they’re not activity to be attractive at minivans. They’re activity to analysis out an SUV.

A big allotment of why automakers bazaar the boxy agency is because they’re advancing at it from a appealing male-dominant perspective. Studies accept apparent that, generally, bodies appetite ruggedness. They are, interestingly, added motivated to buy cars based on affecting factors, like administration and layout, than are women.

Women, on the added hand, about attending for reliability, safety, and affordability. They’re added acceptable to appetite to know, practically, what the car will do for them and how it will serve their needs.

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So, aggravating to prove that your car is boxy absolutely caters to the macho point of view. For affluence of makes and models, that’s fine. But for others, there should be a stronger accent on, y’know, the features. Only a assertive articulation of the citizenry is afflicted by air-conditioned pictures of a car activity off-roading. Especially back women are amenable for 62 percent of car purchases in the US and access affairs decisions 85 percent of the time.

If you’re attractive for a acumen why those multi-functional SUVs are so popular, it’s apparently because they address to that average ground. They attending nice and asperous and can do absolutely air-conditioned shit, but they’re additionally decked out in assurance technology and can calmly fit three kids and the dog.

2022 Kia Soul Jalopnik
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